The company Gal Pals is a grunge clothing brand that is for queer teens. Brands that are created and for queer people are becoming more prominent. The brand’s designs are illustrative in nature. Gal Pals uses bright, eye catching colors that appeal to the target audience. The logo, designed inspired by metal and punk bands, is also a design element for apparel. The apparel designs will feature punk and grunge illustration styles. The branding manual features branding guidelines as well as apparel and advertisement examples.